Celebrities Endorsement Essay Example | Topics and Well Written Essays - 1250 words

Celebrities Endorsement - Essay Example This model can be employed by the brand managers of a company for the selection of entities for their respective celebrity endorsement initiatives and also for capitalizing and leveraging on the accessible celebrity resources through the use of a 360 degree model of brand communication which acts as the primary platform for assessing the impact and outcomes of celebrity endorsement on the popularity and positioning of a company. Celebrity endorsement has emerged as one of the most popular techniques used in advertising in the contemporary corporate world. Celebrity endorsement is perceived as a metaphorical trend and a winning formula in the domain of marketing, advertising and brand perception building for a wide category of companies. The choice of a celebrity for the advertisement of any particular product or service is one of the most crucial and tough decisions that is faced by the brand manager of a company. This is because, once a celebrity is chosen for the endorsement of the brand or the product, then the customers and stakeholders of the company automatically establish a direct sense of association between the enduring celebrity and the company and its products (Oyserman, Coon, and Kemmelmeier, 2002). Celebrity endorsement is a commonly used marketing and branding strategy that is employed by different marketing and branding managers of a company to promote brands, services or products. Though initially, the celebrity endorsement strategy of marketing was significantly used in the skincare and cosmetic brands, nowadays, celebrity endorsements have become an important marketing strategy for all types of industries and companies. celebrity endorsement is considered to be highly effective marketing strategies because they can easily trigger public interest and awareness and also draw their attention to buying the particular product or service of a company.